A powerful story, told well, can change history.
Incredible Edible is a movement for change and so our action, growing in public places, is always accompanied by our story. Our what, is accompanied by our why.
Social media and online communication can change the minds of whole nations to imagine a different future. How we look and sound makes us part of our worldwide movement.
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Sometimes the online world is a place of trolls and negativity. Sometimes it is a place of mutual support and kindness. In the same way that we get the food system we create, it is the same with online communication. Our aim is to make it kind, beautiful and productive.
We put a sign in a public plot and hundreds of people see it. We take a picture of that sign and put it on Instagram and tens of thousands of people see it. If we tag it right and our whole movement around the world gets behind us, shares it, and millions of people see it.
But it takes some learning and a little work. The best social media isn’t about just posting pictures of what you have grown but about engaging in a two way conversation with people about why you did it and what it means to you. Like all good conversation it is about listening as well as speaking – it is a two way street.
This section gives you lots of tips about how to do that openly and honestly so that people are inspired and engaged by your actions – plus you can access our social media banners to help you get that Incredible look straight away. Find out all our tips in the section and then get online and start your own conversation and chat with others in the movement – they will be delighted to amplify what you are doing and celebrate with you.
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